Toyota Corolla

Toyota Corolla has the presence of four decades and has given birth to 9 generations of consumers who continue to believe. That is why very difficult for others to shift the model of domination Corolla. Even up to now.


The first generation Corolla was present as a gift 30 years of age celebration of Toyota Motor Corp.. (TMC) in the automotive industry (TMC was born on August 23, 1937). Since the first produced in 1966 to the present Corolla production numbers have reached more than 35 million units and sold to over 140 countries. Staff who have never achieved the same model by other automotive manufacturers (Ford F series sold 25 million units, Volkswagen Golf sold 24 million units, Volkswagen Beetle, sold 21.5 million units, and the Ford Model T sold 16.5 million units). How in Indonesia?

Since its inaugural appearance in the country in 1972 until this year Corolla sales have reached 130,619 units, and many times got predicate Car of the Year. Dominance appeared during the period 1990 - August 2007 in which sales of the Corolla had market share 39.18% (65,566 units), while its nearest competitor master Civic 27.14% (45,823 units). At least, this proves Corolla won Indonesian consumers.

Indeed, the present Corolla first time to Indonesia is the result of first-generation development. The second generation was first produced in 1971. Appearance and larger engine than its predecessor. This is a Toyota model of success throughout the world. Machines used highly skilled. No wonder this generation Corolla at work several times won the world rally, including Press on regardless Rally in America, and the 1000 Lakes Rally in Finland.

The third-generation Corolla was launched in 1975 with some changes to the exterior and interior. Later in 1980, was born the fourth generation Corolla is better known as the Corolla DX and became a phenomenon in Indonesia.

This fourth-generation Corolla has undergone a total change in form and features it has and is the last model rear wheel berpenggerak. Corolla DX is the cornerstone of the establishment Corolla strength in small-class sedan market in Indonesia.

A few years later, in 1984, launched the fifth generation Corolla or commonly called the Corolla SE. This generation is the generation Corolla which started using Front Drive technology. The engine has changed, from the series K into series A

Is a sixth generation Corolla launched in 1988. To anticipate the development of the automotive industry as it adopts new technology Toyota Twin Cam engine. Generation is popular in Indonesia called Corolla Twin Cam.

Great Corolla is a popular title of the seventh generation that has changed the total from the previous generation, both in form and keaerodinamisan vehicles, as well as interior and vehicle features. Generation which was launched in 1992 was able to achieve the highest market share in its class for 3 consecutive years since it was launched, with a market share average of nearly 40% in the small sedan class.

With this fantastic result, Great Corolla took over again the number one position in the class small sedan from Honda Civic that had separated in 1984 until 1991. Great sales results Toyota Corolla spurred to create better, always meet customer demands for quality, comfort and safety of the vehicle a more optimal than the previous generation, by not forgetting to take into account environmental sustainability.

Eighth generation was launched in early 1996 called the All New Corolla, and equipped with sophisticated equipment to improve the safety of users, such as airbags and ABS. This generation has experienced several changes, both in exterior and interior to increase user satisfaction.

For this eighth generation Toyota Corolla made different for different egion. Japanese version sold in Japan starting in mid-1995, and several Asian countries, South America, and Africa in 1996. European version for Europe and Australia attended in 1997. American version is only for USA and Canada only for the 1998 model year. European version comes with a very different appearance with versions for other regions. European Corolla has round headlights.

Improvement continues. At the beginning of this millennium, to continue the success of the Corolla, Toyota presented the ninth generation Corolla is designed with a 21st century concept vehicles, both on the exterior, interior, engine and other vehicle instruments. This generation has a new name Corolla ALTIS. The word comes from the word ALTIS Altitudinous, which means a vehicle described as the most powerful Corolla in the small sedan class in the world. Corolla ALTIS with a strong engine performance and the concept of Break Into Style model is dedicated to meeting customer needs will be a stylish car, luxury, and dynamic.

To continue to improve customer satisfaction are also some design changes made to the ninth generation. Began to change in the exterior as well interior. The output of this new model known as the New Corolla Altis in attendance since last year which confirmed his status as the sedan class in small sedan market.

By continuing to reform the Corolla always managed to win over consumers. There has never been in the automotive history, a model last that long. Success Corolla is one example of how Toyota's strategy to continue to bring new innovation, production and understand the needs of customers continuous quality improvement both in the technology services as well.

Corolla is one of Toyota's global products developed and manufactured in many countries in accordance with the specifications of the characteristics of customers in each region. That is why the Corolla market acceptable in many countries. In fact, you might say, one Corolla Toyota superior product in almost every country in the world. Of course, without increasing the product quality from generation to generation can be no such sales growth was impressive.

Corolla managed to maintain its market dominance in the long run, thanks to some strategic efforts undertaken Toyota. First, in addition to launching the best product, the product of more modern in terms of design and appearance quality is also a more powerful engine. Second, no matter where Toyota marketed products, customer service still take precedence. Success of the 9th generation Corolla Toyota marketed to prove how successful offer more quality standards than the expected consumer